Tourism has been acknowledged by Scottish Government as being “Scotland’s most important industry", so we feel ok about being the first industry ever to create the ‘8 day week’ (you’ll notice that in fact, Scottish Tourism Week will run for eight days this year – we are packing a lot in!).
Our STW ‘Connecting 2020’ Roadshow was a huge success in 2016 and saw the STA travelling the length and breadth of the country, connecting with upwards of 2020 businesses. This was one of the highlights of Tourism Week and tourism businesses and destinations all over the country are in full planning mode right now to offer you the opportunity to connect and engage with businesses in your area and be part of the national tourism conversation.
The ‘jewel in the STW crown’ is of course the STA Signature Conference which this year is titled ‘Tourism: The Future - Beyond 2020’, and will take place at the Crowne Plaza Hotel in Glasgow on Wednesday 15th March. As it says on the tin, the conference is all about looking ahead at everything in the political, economic, consumer and environmental worlds that will impact and affect Scotland’s global competitiveness and perception as a destination of choice. You’ll also have the opportunity to attend business support sessions to get your business to where it needs to be in relation to your marketing, your people and your profit.