STA Conference 2017 | Top 10 Takeaways

#1 We can do AMAZING things with technology - it's up to us to empower each other to realise our 'digital possible'


'The 6'Ds Shaping The Future of Work'

Dr Nicola Millard, Customer Experience Futurologist, BT

Download Nicola's presentation here.


#2 People are looking for new and easier ways of doing things

'Creating and Delivering the Future Customer Journey'
- Panel session


Pippa Goodman, Commercial Director; Global Trends & Insight, The Foresight Factory

Download Pippa's presentation here.


#3 People's expectations around convenience and connectivity are changing fast, don't get left behind!


'Creating and Delivering the Future Customer Journey'
Panel session

Chris Yiu, General Manager for Scotland and the North East, Uber

 


Y#4outh travellers (18-35) make up 20% of the global travel market


'Creating and Delivering the Future Customer Journey'  
- Panel session


Peter Duncan, Chair, Youth Travel Edinburgh

Download Peter's presentation here.


#5 Plot where your staff are on the matrix and work out how to convert everyone into a 'player' (especially the 'well poisoners'!)


Leading in a Changing Future


Roger Flynn, Chairman of loveholidays.com and Olive Communications

Download Roger's presentation here.



#6 "Whatever the bumps, there is a long term future for Scotland and we must invest in the markets that will deliver for us in the longer term." - Lord Thurso

#7 Ten tips for building an AMAZING brand and experience

How To Look Good And Be Seen And Heard - Panel Session

Janice Kirkpatrick OBE, Creative Director, Graven Images

Download Janice's presentation here.




 #8 It ain't what you do, it's the way that you do it (and that's what gets results!)


How To Look Good And Be Seen And Heard - Panel Session

Tom Rice, Head of Marketing Communications, Glasgow Life 

Download Tom's presentation here.


#9 Millenials now have more spending power than any other age group


How To Look Good And Be Seen And Heard - Panel Session


Jenny Mills, Founder, The POSH Agency 

Download Jenny's presentation here.

1 We can do AMAZING things with technology - it's up to us to empower each other to realise our 'digital possible'